Use internal pages to tell me about specific services you offer. Make sure to focus on me not you as I'm interested in what I can get. These pages should be used to describe most of your business and so make up the majority of your site.

If I’m interested in your amazing services or products, tell me how my life will be improved by them. Tell me specifically what I can achieve when I have them. What makes them better than anyone else's? Will I be able to do things that I can’t now?

What will your products or services give me?

What will I get?

  • List the services you're offering

  • Or list features of your products

  • Give me links to related pages

  • Keep the bullets simple

  • Keep to the point

  • Put keywords into the list

  • Give me somewhere to go

List specifics for me

If I’ve read this far, I’m very interested in your business. Remind me what you’re going to give me and give me options of other services or products I could use. I want to stay – give me links so I can find out about other services you offer.

What else do you want me to know?

Give me a

reason to call

020 123 9876

Keep testimonials short,

to the point, directly related to

the page content, and always

attributable to someone

- John Doe

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