Use internal pages to tell me about specific services you offer. Make sure to focus on me not you as I'm interested in what I can get. These pages should be used to describe most of your business and so make up the majority of your site.
If I’m interested in your amazing services or products, tell me how my life will be improved by them. Tell me specifically what I can achieve when I have them. What makes them better than anyone else's? Will I be able to do things that I can’t now?
If I’ve read this far, I’m very interested in your business. Remind me what you’re going to give me and give me options of other services or products I could use. I want to stay – give me links so I can find out about other services you offer.
Keep testimonials short,
to the point, directly related to
the page content, and always
attributable to someone
- John Doe